In today’s always-connected society,
it is critical for businesses to be prepared for the best and the worst,
as news can spread like a wildfire during a drought
across a fully-networked media ecosystem.
Our expertise preserves
our clients' valuable reputations and brands.
Stakeholders are demanding new levels of transparency and accountability. Every company is or will be in crisis. Those that answer the call transform a PR crisis into an opportunity. Those that don’t, risk everything
In today’s highly transparent, rapidly moving regulatory social and media environment, traditional issue and crisis management capabilities are insufficient. This always-on era of engagement requires a culture of preparedness. A multi-faceted preparedness strategy must include the ability to anticipate, and see around corners to prevent and diffuse issues. The capability to be constantly prepared with a practiced team and proven rapid response expertise, combined with the knowledge to protect and restore reputation are critical..
DNA Communication helps its clients anticipate, prepare for and manage issues and negative events affecting their reputation. And when bad news strikes, DNA Communication provides the strategic counsel and expertise to ensure that clients respond in a timely, appropriate and confident manner to achieve the best possible outcome..